When you’re trying to attract customers, clients or even new employees, brand awareness is important. Building brand awareness successfully will get your business to really stand out from the crowd.

And, thanks to promotional products, getting your brand recognised is easier than you think.

Useful promotional products

One of the most effective ways to make sure your promotional products stand the test of time is by giving out useful items.

Giveaways like promotional pens, keyrings, mugs or even umbrellas can be used again and again by potential customers, meaning that your branding gets loads of exposure. Also, these types of products last for ages, which is a cost-effective way to get your branding out there for longer.

When and where to use promotional products

Once you’ve decided which promotional products you would like to use to promote your brand, you should think about when and where you would like to give them out, to make sure your promotional products have the most impact and deliver the best results.

If you have a big event approaching, that could be the perfect opportunity to hand out branded products. Or, you could wait until your next big marketing campaign to implement your products to really get people talking about your business.

Showcase your company information

Promotional products offer the perfect blank canvas for you to design according to your needs.

You can emphasise your company name or logo as well as your contact details like your office phone number or email address to make sure potential clients know exactly how to get in touch.

If your business is a physical establishment like a shop or restaurant, you could even include your address so your customers know where to find you.

Treat your employees to branded products  

As well as other company perks and privileges, branded products make terrific gifts for your employees. Whether it’s promotional stationery to use in the office, or branded clothing to wear at events, taking the time to treat your employees will go a long way.

Not only will it create a sense of brand loyalty and pride, there will also be more opportunities for your branding to get noticed.

Know your audience

To make sure your promotional products are having the most impact on your desired customers or clients, pick items that will work for your specific audience.

Think about who your branding is designed to appeal to, and then select the branded products that will attract them to your business to make sure you’re building brand recognition within your target market.

We’re here to help!

If you’d like to find out more about the perfect promotional products to build brand recognition for your business, get in touch to speak to one of our expert account managers.